Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication studies in advertising …
Cite
Help us improve the FORRT website
We would be grateful if you could complete this survey.
Your feedback will directly inform improvements to navigation, accessibility, and content structure. Note:All answers are anonymous and will help us make the website better for everyone!