[This blog is taken from a recent editorial that appeared in the Journal of Advertising Research entitled “Why We Need More Replication Studies to Keep Empirical Knowledge in Check” by Marla B. Royne. The full-length editorial can be found here] Advertising research in top advertising journals goes through a rigorous peer-review process to ensure that published articles are of the highest quality.
Cite
Help us improve the FORRT website
We would be grateful if you could complete this survey.
Your feedback will directly inform improvements to navigation, accessibility, and content structure. Note:All answers are anonymous and will help us make the website better for everyone!