Advertising

Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication studies in advertising …

In this article, we (1) discuss the reasons why pre-registration is a good idea, both for the field and individual researchers, (2) respond to arguments against pre-registration, (3) describe how to best write and review a pre-registration, and (4) …

This paper discusses two phenomena that threaten the credibility of scientific research and suggests an approach to limiting the extent of their use in advertising research. HARKing (hypothesizing after the results are known) refers to when …